The approach.

^{Training works best when it’s practical and grounded in the reality of your team’s day-to-day. I start by understanding the skills, tools and confidence levels in the group, then shape the content around real examples, real campaigns and real challenges — not theory.}

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The outcome.

^{Clear, hands-on sessions that build capability where it matters: how to brief, how to plan, how to measure, how to work with partners and how to make better decisions across media and digital. Simple, relevant and immediately usable.}