About ME
A strategist who thinks fast, works collaboratively and keeps projects moving.
A bit about me
French-born, Melbourne-based, basketball-obsessed, always curious, and yes, an avid sneakers collector!
I’ve spent the last 15 years working across creative, media, and digital agencies in France and Australia — partnering with local and global brands across categories.
I’m at my best when I’m simplifying messy challenges, aligning people who don’t naturally align, and helping teams make better decisions.
I work fast, ask direct questions, and stay close to the work. No ego, no jargon, no overcomplication — just honest conversations and practical strategy that teams can actually use.
I’ve spent the last 15 years working across creative, media, and digital agencies in France and Australia — partnering with local and global brands across categories.
I’m at my best when I’m simplifying messy challenges, aligning people who don’t naturally align, and helping teams make better decisions.
I work fast, ask direct questions, and stay close to the work. No ego, no jargon, no overcomplication — just honest conversations and practical strategy that teams can actually use.
Founder of Octopus in Sneakers
2025
2025
General Manager Nissan United - TBWA Melbourne
2023 - 2025
2023 - 2025
Strategy Director - TBWA Melbourne
2019 - 2023
2019 - 2023
Group Digital Director - OMD Melbourne
2017 - 2019
2017 - 2019
Client Service Director - Dentsu X Melbourne
2014 - 2017
2014 - 2017
Project Manager - Digital Performance - Artefact Paris
2010 - 2014
2010 - 2014
How I work
I keep things simple, honest and collaborative. Here’s what you can expect when we work together.
1.
Less Presentation
More Conversation
More Conversation
The best ideas happen in conversation, not slides. You’ll get slides when they matter — but expect real talks.
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2.
Brutal Honesty
If something’s unclear or off-track, I’ll say it — nicely, but directly.
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3.
Anti cookie-cutter
I’m not driven by templates or frameworks — you’ll get exactly what you need, based on what the work requires.
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What I offer
